SEO Designed vs. Graphically Designed Websites

What Good is a Great Looking Site That No One Sees?
There are many facets involved in creating a successful website that properly represents your company's branding and is capable of marketing the products and/or services you offer.  All of these facets must work together in establishing your site as a proven winner.  With our 14+ years of website design, we have watched the Internet evolve from the days when a site consisted of pages filled with informational text because the 14.4 modem would barely load a graphic on the screen, to the heavily animated flash sites and intros.  But today's websites are far more than the glorified business brochures of yesterday.  They have evolved into an additional storefronts or offices for many companies.  The Internet has allowed small businesses the opportunity to affordably market to the four corners of the world, create paperless solutions, streamline their office and ordering procedures, lower overhead and generate additional revenues with higher profit margins.  But having a dynamic interactive website that offers all the "bells and whistles" accomplishes nothing if you do not have foot traffic to your front door.  Your site is merely one star in the universe.  The key is traffic to your site and a high sales conversion ratio that puts money in your pocket.  Just because you build it doesn't guarantee they will come. 

SEO vs. SEM vs. SEP
Once your site has been optimized for the search engines (SEO), it is not over.  Actually it has just began.  The next phase is the search engine marketing (SEM) phase which we will offer in greater detail during our consulting sessions.  Internet networking, direct marketing, directory submissions, article submissions, press releases, and blogs are just a few of the strategies to be implemented in meeting your marketing requirements.  This is an ongoing process that requires continual monitoring and the hands-on application that everything is going as planned in guaranteeing first page search engine placement (SEP).  Additionally; utilizing the Convenx monitoring system, you can be assured that the changes in the search engine algorisms for new optimization requirements on websites will be adjusted and implemented immediately.    

SEO/SEM - In House Employee or Outsource?  
Our intensions are to demonstrate that you can have it all.  A hot looking, dynamically interactive, database driven, and a Search Engine Optimization integrated website.  Then by implementing a Search Engine Marketing strategy, together with all the elements listed above working together, will drive the traffic, close the sales and actually establish a 24/7 working website for you.  This is why Convenx has chosen to work together with a team of affiliate companies in solidifying the full solution and guaranteeing you the success of your Internet marketing strategy.  Our team of experts will customize a strategy specific to your needs, save you money, and guarantee results.  You can do the math; there is no way a $20 - $40 per hour fulltime employee can offer the SEO tools, marketing strategists, and insure the positive results available through Convenx.  Nor could they do it for as inexpensively as Convenx. 

SEM - Smart marketing in a tough economy
    - Best return on your advertising dollar 
Ask yourself how people are finding you today.  They are not using the phone books like they did yesterday.  In a world of instant everything, drive-thru pick-ups, and the Internet; everyone one is gong to the search engines, typing in what they want and where they want it and instantly getting the answer in their drive-thru window.  People today, if they need a plumber - they pull up their favorite search engine, type in plumber and the city they are from and they find a list of plumbers they can link over to the plumber's website, view their credentials and make an appointment.  Knowing that more people are utilizing the Search Engines to locate products and services as opposed to the phone book, you must ask yourself the question;  Can my potential clients find me on the first pages of the search engines?  Typically a person will search up to the first three pages of the search engines before clicking on one of the sponsored ads. 

The Keyword or Keyword Phrase Dilemma
Picking keywords or phrases is always a challenge.  Convenx will help you in that area.  The challenge is putting yourself in the shoes of the customer and trying to figure out what they will type into the search engine to find you.  Phrases are becoming key in sorting out the "Tire-Kickers" from the "Hot Leads and Potential Buyers".  If you are a real estate broker you would not choose keywords like "house," "home," "homes for sale," "real estate," these are all terms too broad in their descriptive form and anyone typing these terms into the search engines probably at best, qualify as a "Tire-Kicker."  As a real estate broker, you would want to identify your targeted market, and the product you offer, i.e. you might choose the keyword phrases like "waterfront home for sale, Newport Beach, CA," "view home for sale, Anaheim Hills, CA," Condo for sale, Irvine, CA," etc.  When someone types in a phrase like this and you have the product, then your sales conversion ratio will increase accordingly.  The average amount of words used in keyword phrase searches are running between 4 and 8 words.  Think back as to how many times you conducted searches and have had to modify the search phrase to be more descriptive.  

SEO for SEM with SEP results; your strategy for success
Numerous studies reveal that eye tracking follows a common standard, and is even demonstrated when searchers scan a search results pages.  The eye tracks from top to bottom and left to right (for left to right languages).  This basic consideration the placement of priority content, photographs, navigation, tag lines etc are of the upmost importance when architecting the layout of one’s website.  Especially when you understand that this is exactly how the search engine spiders view the web page in evaluating it’s relevance and determining it’s Page Rank. 

At ConvenX we believe that our implementation of a successful Internet marketing campaign for your website, affords you to remain our client for life.  We are looking to build long lasting and successful relationships.  Whether you are a start up company or have been online for several years; if you are looking for increased “hot leads” traffic to your site resulting in increased revenues, then call ConvenX today and we’ll will begin customizing the Internet marketing strategy that will work for you.

Contact us
If you have any questions about this privacy statement, about how we run the web site or concerning your dealings with our web site, please send an e-mail to us at info@convenx.com